What is Digital Marketing and Why Is It Important?
Digital marketing is any marketing initiative that relies on online media channels and connected devices to create a more seamless customer experience. Typically, this involves leveraging devices such as mobile phones, desktop computers, and the Internet of Things (IoT) to share a cohesive message across various touchpoints.
As people are spending more time than ever on online channels, digital marketing is critical to today’s marketers. Additionally, advancements in technology have transformed the way marketers can utilize customer data collected from these channels, making it possible to derive more granular insights and create more personalized experiences.
Key Digital Marketing Statistics to Keep in Mind in 2022
To help marketing teams keep track of key trends in the realm of customer experience, customer journey mapping, and how to consistently measure the impact of marketing efforts, we have compiled an in-depth list of marketing analytics statistics. These insights will help marketing teams benchmark their own efforts, and determine where they need to be investing more time and resources to ensure marketing campaign success. To create this list, we looked into studies around:
- Search Engine Marketing
- Data Quality
- Marketing Attribution
- Data-Driven Marketing
- Marketing Analytics
- Brand Marketing
- Social Media Marketing
- Pay-Per-Click Marketing
- Customer Experience
Let’s explore more than 100 digital marketing statistics that you should keep in mind in 2022:
Search Marketing Statistics
Search engines are a consistent fixture in our day-to-day lives. For example – chances are, you’re here after finding this page on Google! When customers need to know or need to buy something, search engines provide the quickest fix. Here’s a few statistics to demonstrate the potential of marketing over search engines:
- 85.4 percent of internet users search for information online at least once per month.
- Google processes more than 40,000 search queries every second on average. That’s over 3.5 billion searches every day!
- Google owns just under 92 percent of the global search engine market. The next biggest global search engines are Bing (2.75 percent) and Baidu (1.9 percent).
- More than 60 percent of Google searches originate from mobile devices
- DuckDuckGo, a privacy-centered search engine, saw traffic increase by 107 percent between October 2019 and October 2021.
- Bing processes 12 billion searches every month.
- 38 percent of US-based Bing users have a household income of more than $100,000.
- 92.3 percent of smartphone owners use their phone to search online.
- Research has estimated that 70 percent US paid search impressions and clicks occurred on mobile devices.
- Before buying in-store, 70 percent of smartphone owners use their device to conduct further research.
- 49 percent of product searches begin on Amazon, and 36 percent begin on Google.
- Google Shopping ads account for 76 percent of retail search ad spend, and 85.3 percent of all clicks,
- Online shoppers are 80 percent more likely to visit a brick-and-mortar store if they can check their inventory online.
- 88 percent of mobile users who search for a store on Google Maps visit a related store within a week – and 76% visit within a week.
- 28 percent of “nearby” or “near me” searches end in a purchase.
- 72 percent of people with a voice-activated speaker (e.g. Alexa, Google Home) say that voice search has become a day-to-day activity.
- 27 percent of the global online population uses mobile voice search.
- Experts estimate that at least 50 percent of consumers will use voice search by 2022.